Well we could dribble on about good creative, good design and what it is or should be, according to our culture and society in general.
However, we prefer (and we like our clients to as well) to try to forget what good design is supposed to look like and instead focus on the statement, on what the design needs to say to the target audience, it will tell us how it should look. It will design itself.
That said, we don’t like to take ourselves too seriously, we think it’s bloody important to have fun along the way, after all, if you don’t like what you do then why the hell would you spend so much time and energy doing it?! No, you can rest assured dear reader, here at AreCreative, we love what we do!